Solutions

Strategy and Planning

Create a winning campaign with a better plan.

In the marketing world, change is a constant — and you need a tailored strategy to capitalize on your unique challenges and opportunities. That starts with the right plan, powered by the best data and insights, to drive results that can have a huge impact on your business.

 

With decades of experience in driving direct mail performance across a wide range of industries, our strategy team combines a proven process with a customized approach for every situation.

Our Approach

We believe strategy must consider both your big-picture objectives and precise, tactical execution.

Our process of strategic planning, scientific testing, creative, and account management all work in partnership with our clients to drive the successful execution of your campaigns from start to finish. Your results depend on not just what you mail, but how you design your entire program — and we have deep experience maximizing performance across a wide range of industries.

Start with Analytics.

We start with the right data to create a model that identifies exactly the prospects you want to target.

Leverage our expertise and insights.

We apply our industry-leading expertise into what works in direct mail to put exactly the right message in front of the audience you want to reach.

Deploy test-and-learn campaigns.

We test, and improve, then test again. Our sophisticated multivariate testing practice refines our approach based on what works for your customers.

Realize continuous improvement.

We apply everything we learn to make the next iteration better. We never stop finding ways to top our best — and you shouldn’t expect anything less.

Solution Focus

The Power of Testing

We’ve learned over the course of decades what succeeds in direct mail — and that experience has taught us that the only real source of truth is testing. We test numerous combinations of factors to optimize your budget, maximize response rates, and improve ROI.

Single Factor A/B: Easy to manage, but slow and narrow.
Full Factorial : Allows faster learning and clarity of key life factors
Fractional factorial : Complex but can be efficient and effective
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Let us help you redefine the way you approach direct mail to drive optimal performance. Convert your best prospects like never before.

We Can Help. Let's Talk!

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your unique business.