Solutions
Whether you have thousands of customers, or millions, it can be difficult to connect with them as individuals. In today’s world, customers expect you to know them well and deliver a fully custom, personalized experience.
Because each customer is unique, it’s important as a marketer that you do everything you can to personalize the way you talk to them. Because when you do, you create greater connections and earn their loyalty.
It’s not magic. It’s hyper-personalization. Specifically, it’s the ability to send every customer exactly the right message, no matter how big your audience.
It goes way beyond just addressing your customers by name: think completely different content, layouts, images, and experiences based on customer data. Our team of experts can help you develop highly personalized communications that are as unique as your customers.
At the core, hyper-personalization is about matching customers with their preferences, and tailoring products, services and experiences according to their needs and aspirations. Hyper-personalization delivers highly targeted, data-driven 1:1 messaging to audiences at scale through data, analytics, and automation.
Dynamic Content Management (DCM) is the underlying system that makes it possible to manage all aspects of your communications digitally, giving you total control over every piece. IWCO’s client marketing technology team is at the forefront of DCM, creating customized solutions that enable you to take unprecedented control over your direct marketing communications and delivering virtually infinite versioning at scale.
DCM unlocks the full potential of hyper-personalization, allowing you to easily customize the message, offers, imagery, layout, envelope, and many other variables for each recipient. Even while printing millions of pieces.
Hyper-personalization focuses on what’s on the page — with Variable Componentry, you can also include exactly the right components for each recipient. Give specific customers a card (or two), mix and match inserts, and more — all in the same mail stream. Make your marketing programs more effective while also optimizing your marketing budget with postal optimization.
By leveraging our industry-leading postage and processes, you get the most impact for your postal spend. Find out how we can optimize and streamline your direct mail campaigns with Postal Optimization.
Your customers don’t live in a vacuum, and neither does your direct mail. Our data-driven direct response processes work in tandem with your multichannel marketing strategy, so your direct mail is working from the same data and playbook as your digital, print, out-of-home, and other marketing channels.
7951 Powers Boulevard
Chanhassen, MN 55317
Phone: (952) 474-0961
65 Steamboat Drive
Warminster, PA 18974
Phone: (215) 672-6900
100 Industrial Drive
Hamburg, PA 19526
Phone: (610) 562-1000
Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your unique business.