Industries

Telecommunications

Telecom direct marketing — smarter, faster, better

From cell and cable to satellite, the telecommunications industry is constantly evolving, and your direct marketing needs to evolve with it. Customers have more connectivity and content options than ever — but the right message and strategy can make them loyal to you.

 

Our hyper-personalized and scalable direct marketing approach is designed to maximize response rates and conversions. With proven strategies, industry-leading data analytics, and engaging creative, we help clients in the telecom industry stand out from the competition and increase their marketing ROI. 

Deliver precisely targeted messaging that increases sales and loyalty.

Your direct marketing needs to target exactly the right prospects, and deliver just the right message to each one. We allow for hyper-personalization at scale, tailoring every aspect of your message to each recipient to boost engagement. 

Send exactly the right pieces to every prospect.

With Variable Componentry, you can go beyond personalized messaging and include any mix of components in every package to align service tier products, internet speed, and offers in the most responsive way possible based on custom analytics and segmentation. Send unique combinations of pieces, including letters, inserts, cards, and more, to increase relevance and drive conversion.

Leverage our broad telecom experience.

Whether you’re a multi-service organization providing internet access, or a video-first provider, IWCO has worked with the top 15 telecom companies in the country. We know how to position offers, subdivide the target market, and leverage predictive analytics and custom segmentation to maximize ROI.

We've achieved significant optimization of our clients’ overall telecommunications marketing programs.

40%

lift in response rates

8%

lift in conversion

Capturing the right audience and driving new customer connects requires the right strategy.

In the demanding, ever-changing telecom industry, you’re always trying to stay ahead of the competition and communicate what truly sets your offering apart. Our data-driven segmentation strategies and award-winning creative work together to elevate and personalize your offers to maximize relevance and response. Our multiple mail format options, along with industry-leading personalization and localization capabilities, are designed to increase audience engagement and grow conversions.

IWCO is doing a full direct mail program for us, everything from creative development to test development to execution and analytics.

Tim W., Top 3 Telecom Company

Case Studies

Our customers range from start-ups to the Fortune 500s. They all have one thing in common, they trust us to deliver….

Ready to increase acquisition, build retention, and transform your direct marketing with a team that delivers scalable and tailored solutions for telecom marketers like you?

We Can Help. Let's Talk!

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your unique business.