Industries
As an insurance marketer, you know how competitive the Property & Casualty market is and how important it is to stand out from the crowd. IWCO has deep and extensive experience helping insurance companies connect with customers and reduce acquisition costs while increasing their marketing ROI.
From auto coverage, bundled home and auto insurance, RV and motorcycle coverage and more, our team of strategists, analysts, and creatives are masters at crafting highly effective, hyper-personalized campaigns.
Our proven process is built around advanced targeting models and creative designed to drive performance. We understand the crucial role of audience segmentation in communicating insurance benefits and have extensive experience working with insurance marketers to determine the optimal strategy for their specific offerings.
Your direct marketing needs to target exactly the right prospects, and deliver just the right message to each one. We allow for hyper-personalization at scale, tailoring every aspect of your message to each recipient to boost engagement.
With Variable Componentry, you can go beyond personalized messaging and include any mix of components in every package. Send unique combinations of pieces, including letters, inserts, cards, and more, to increase relevance and drive conversion.
If your program is agent-based, you need the flexibility and personal touch to keep them connected to their customer base. Send customized communications for each agent, including mailings on behalf of agents and trigger-based mailings.
At IWCO, we help insurance companies effectively employ thoughtfully designed, highly personalized and results-driven marketing that improves their reach, targets the right prospects, and builds loyalty with existing customers — all while driving sales.
Our precise and flexible targeting process starts with the largest data set available, combined with advanced analytics that delivers reliable and measurable results. We help you target potential policyholders based on demographics, income, age, geography, lifestyle, and more, to maximize response and conversion.
You also want insights into your campaign performance so you can evolve your campaigns based on what is working. We enable robust response tracking through automated ongoing data feeds, customized dashboards, and data-driven calls to action such as unique URLs, QR codes, or PURLs (personalized URLs). Based on our advanced testing process, we identify the strongest approach and evolve your campaigns to drive the greatest possible response and ROI.
7951 Powers Boulevard
Chanhassen, MN 55317
Phone: (952) 474-0961
65 Steamboat Drive
Warminster, PA 18974
Phone: (215) 672-6900
100 Industrial Drive
Hamburg, PA 19526
Phone: (610) 562-1000
Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your unique business.