Insights
Property & Casualty Insurance
IWCO implemented a test-and-learn strategy to identify the best direct mail creative tactics to support the client’s campaign.
The IWCO team leveraged A/B split testing using high-performing formats and design best practices to identify the winning creative.
IWCO’s test-and-learn strategies helped the client identify the winning combination of direct mail format and design practices to drive increased response rates with their target audience.
IWCO also introduced a pre-mail email campaign tactic to generate additional awareness and engagement with the client organization’s target audiences.
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Warminster, PA 18974
Phone: (215) 672-6900
100 Industrial Drive
Hamburg, PA 19526
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