Customer Acquisition

Customer Acquisition

Acquire new customers and generate leads through customer acquisition programs using trigger mail, winback and affinity marketing programs. IWCO Direct's creative services team will help increase open rates with designs that are proven to be successful. Our total package production platform lowers total package cost and reduces cycle time of your customer acquisition and lead generation programs by streamlining the number of touches required in production, so you can do more with fewer resources. IWCO Direct's postal optimization model lowers postage costs and enhances the deliverability of your customer acquisition programs, while ensuring you're always compliant with USPS standards and regulations.

Types of Programs

  • Trigger
  • Winback
  • Traffic generator
  • Lead generation
  • Affinity marketing

Industry Specialties

  • Health care
  • Insurance
  • Retail
  • Nonprofit
  • Subscription services

Key Production Attributes

  • Lower per piece production costs
  • Lowest per piece postage cost
  • Creative design that increases open rates
  • Compressed cycle time
  • Target in-home dates
  • Single source for production
  • Digital asset management
  • Automated workflow